Fingers tapping nimbly over the keyboard, Li Hongru e-mails thespecies, quantities and prices of more than 180 flowers and plantsthrough his computer.
In an instant, the information reaches his clients worldwidelinked by the Internet.
Li Hongru is no technician but a farmer-turned manager in LuliVillage, Huanglou Township of Qingzhou City in east China's Shandongprovince. "what makes me win out in the competitive market is thislittle box," he told Xinhua reporters, pointing to his Pentium PC.Li, however, is not the only farmer who's gone on-line. As Chinadives into the information era, an increasing portion of its farmersare testing the waters of the wide cybernetic sea.Program-controlled phones, cellular phones, fax machines and evenPCs circulating freely on China's fringe, especially in the coastalprovinces and cities have been gradually becoming major tools toguide production and management activities for farmers.In tune with the information age, Chinese farmers have opted touse the state-of-the art telecommunications and electronic media asan indispensable means to get rich rather than a decoration to showoff, said Fan Hongshan, an economist with the State EconomicRestructuring Commission.Ren Dexiang, a villager in the mountainous Nanshili Township ofLaizhou city, Shandong Province runs a good business with his1.4-hectare cherry orchard. He consults with agro-experts andcontacts shops on his 10,000 yuan cellular phone a price manytownsfolk viewed as "too expensive.""The Big Brother {cellular phone} is very cost-effective. Usinginformation I got on the phone has already saved me over 20,000yuan," said Ren, with an air of excitement. (More)
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